A Sure Bet In Case of a Recession: The U.S. Latino Market

Written By Roberto Orci

Experts cannot all agree on the future of our economy. While GDP is contracting, we also know that unemployment remains low, corporate cash balances are healthy and revenue and profit margins are expanding.

But, as the possibility of a new recession looms, there is a lesson we learned from the 2008-09 Great Recession. And that is that Hispanics helped drive us out of the last big economic downturn, so we can expect a repeat of that today.

Read the full article

Roberto Orci

Roberto is an experienced marketing and advertising executive. He is a recognized leader in integrated marketing spanning general market and multicultural segments. He served previously as President of leading U.S. agencies Orci Advertising and Acento Advertising, and Marketing VP of Juanita's Foods. Roberto also managed client teams for Ogilvy & Mather.He is a former Chair of the Hispanic Marketing Council (formerly AHAA) where he was awarded the Game Changer Award by HispanicAd.com. Roberto is also a founding member of AIMM, an arm of the Association of National Advertisers (ANA). AIMM is revolutionizing inclusive marketing for the 21st century alongside 200+ leading advertisers and marketing firms, by creating new ways to grow through inclusive marketing. Roberto’s experience spans numerous industries including Packaged Goods, Retail, Telecom, Financial, Healthcare, Insurance and Entertainment. Throughout his career he helped grow clients’ brands in the U.S.,Canada and Mexico, including Wells Fargo, Honda, Nestle, Allstate, Johnson & Johnson, Verizon, American Express, Mattel, Shell Oil, Clairol and KFC among others.

Previous

The Holidays Are Here And Food Matters
Next

What Can Hollywood Teach Marketers About The Importance of Diversity?